About Kismet

Salaam All!

The word “Kismet” means fate or destiny in multiple languages, including English, Turkish, Bosnian, Urdu, Farsi, and Arabic. I chose this name in honor of my late 19-year-old brother, Abdullah, who passed away in August of 2023. Though deeply heartbreaking, it became the catalyst for this brand. I truly believe it was his energy that inspired me to bring this vision to life.

The Kismet Reserve is more than just a vintage brand—it is a celebration of timeless elegance and sustainability. We specialize in vintage and pre-owned pieces, offering customers their “forever pieces”—treasured heirlooms meant to be passed down for generations. In a world dominated by fast fashion and fleeting trends, The Kismet Reserve encourages a return to slow fashion, romanticizing life’s little luxuries through thoughtfully curated secondhand jewelry.

As a South Asian and Muslim-owned brand, I hope to inspire others within my community to break cultural stigmas and pursue their passion projects. The Kismet Reserve is not just about jewelry; it’s about legacy, storytelling, and embracing destiny.